A.
Understanding Shareholder Proposals
- What is a "shareholder proposal"?
- Why are most shareholder proposals non-binding
on management?
- Who can present a shareholder proposal?
- How long can a shareholder proposal be?
- How much does it cost a shareholder to submit
a proposal?
- How much does it cost a company to attempt
to exclude a proposal?
- How does a shareholder submit a shareholder
proposal to a company?
- How does a company attempt to exclude a shareholder
proposal?
- What non-procedural bases can a company rely
on to exclude a shareholder proposal?
- Who determines if the procedural and substantive
restrictions of the shareholder proposal rule have been
violated?
B.
Ability of Shareholders to Solicit Support for their Proposals
Online
- Can a shareholder proposal refer to a Web
site that contains additional support?
- What has been the evolution of the SEC staff's
position on URLs in proposals?
- What are the possible consequences of the
SEC staff's position on URLs?
- Can a proponent discuss its shareholder proposal
on a Web site even if its URL is not permitted to be in
its proposal?
- Can a shareholder post information on a Web
site about how it intends to vote on a company proposal?
- How does the Internet affect the future of
shareholder proposals?
- Can an investor ask an eligible shareholder
to submit a proposal on its behalf?
- What do critics of the shareholder proposal
framework say about the Internet's impact on the process?
- Which Web sites provide resources to
assist proponents to draft their shareholder proposals?
C.
Online Shareholder Communications outside the Proposal Process
- Can shareholders communicate online about
their proposals without it being deemed a solicitation of
proxies?
- When should shareholders file proxy soliciting
materials for their online communications?
- Why do shareholders use the Internet to complain
about a company?
- What are examples of retail shareholders
communicating on the Internet?
- How are institutional investors communicating
on the Internet?
- What are examples of institutional investors
communicating on the Internet?
- Can a shareholder submit a proposal that
asks a company to include specific information on its Web
site?
- Can a shareholder submit a proposal that
asks a company to establish a Web site for shareholders
to use?
- Can a shareholder submit a proposal that
asks a company to provide access to a stockholders' meeting
through the company's Web site?
- Can a shareholder submit a proposal that
asks a company to confirm message board rumors that it's
up for sale?
- Can a shareholder submit a proposal that
asks a company to post its SEC and other regulatory filings
on its Web site?
- Can a shareholder submit a proposal
that asks a company to allow shareholders to decide whether
they receive SEC documents electronically or in paper?
A. Understanding
Shareholder Proposals
What is a "shareholder proposal"?
It's a vehicle for a shareholder to communicate
with a particular company and its shareholders. A shareholder
can have its proposal disclosed in a company's proxy materials
and presented to shareholders for a vote - so long as the
shareholder follows the procedures and is not substantively
excludable under the SEC's shareholder proposal rule.
A shareholder that submits a proposal is
known as a "proponent." A proposal typically consists of a
resolution and a supporting statement.
Source: The shareholder
proposal rule is Rule 14a-8 under the Securities Exchange
Act of 1934.
Why are most shareholder proposals
non-binding on management?
To avoid exclusion under the shareholder
proposal rule.
If shareholders had their druthers, they
would propose matters that are binding on management. However,
most binding shareholder proposals are excludable since they
fall within the management authority of a company's Board
of Directors - and can be excluded by companies under the
shareholder proposal rule (since the proposals seek specific
corporate action that is inconsistent with the Board's authority).
A shareholder can evade this problem by making its proposal
non-binding on the company, rather than mandatory.
As determined under state law, there are
very few types of proposals that can be binding on management.
The ability to submit binding shareholder proposals currently
is a matter of great debate and likely will be resolved in
the courts.
Source: Rule
14a-8(i)(1) allows companies to exclude most mandatory proposals
as "not a proper subject for action by shareholders" under
the corporate law of the company's state of incorporation.
Who can present a shareholder proposal?
Almost any shareholder - so long as they
beneficially own more than $2k worth of the company's stock
for at least one year (in addition to other technical conditions).
A shareholder can only submit one proposal
for a particular stockholder's meeting.
Source: Rule
14a-8(b) contains the shareholder eligibility requirements
and Rule 14a-8(c) limits proponents to one proposal per meeting.
How long can a shareholder proposal
be?
No longer than 500 words, including the
supporting statement. See more @ whether a shareholder can
include a URL as part of the 500 words.
Note that each word in a proposal and supporting
statement are counted towards this limit - even words such
as "Resolved."
Source: Rule
14a-8(d) contains the length limits for a proposal.
How much does it cost a shareholder
to submit a proposal?
The proposal process is virtually cost-free
for shareholders - there is no filing fee to submit a proposal
to the company or to respond to a company's exclusionary request
to the SEC staff.
The process essentially requires a shareholder
to be knowledgeable about the requirements and restrictions
of the shareholder proposal rule and to closely follow the
procedural process set forth in the rule. A proponent does
not necessarily need to hire an attorney to navigate the process
and submit a proposal - since the shareholder proposal rule
is written in a plain English Q&A format and the SEC staff
is available to assist proponents at (202) 942-2900. There
also are a number of Web sites that have resources to assist
proponents such as the SEC's
Staff Legal Bulletin No. 14. See
more @ Web sites with resources for proponents.
How much does it cost a company to
attempt to exclude a proposal?
Basically nothing - the SEC does not
have a filing fee for no-action requests.
Many companies use in-house counsel or
outside counsel to draft their no-action requests. Many exclusion
requests are plain vanilla - meaning that they are relatively
easy to prepare by closely following the format of prior requests.
How does a shareholder submit a shareholder
proposal to a company?
By following the procedural and substantive
restrictions in the shareholder proposal rule.
This includes consideration of the deadline
for submitting a proposal as disclosed in the company's proxy
statement from last year (or as discussed in subsequent quarterly
reports on Form 10-Q or 10-QSB if the deadline has changed
after the proxy statement was delivered - normally because
the company's Board of Directors changed a bylaw).
Source: Rule
14a-8(e) contains the deadline requirements.
How does a company attempt to exclude
a shareholder proposal?
A company can attempt to exclude
a proposal if either:
- a proponent does not follow the proper procedures, or
- if the proposal's subject is not appropriate as determined
under the shareholder proposal rule (see more @ non-procedural
bases).
To exclude a proposal, a company
must timely submit a no-action request to the Office of Chief
Counsel in the SEC's Division of Corporation Finance (with a
copy also delivered to the proponent) and receive a favorable
written response from the SEC staff. "Timely"
means at least 80 days before a company files its definitive
proxy material with the SEC (or a shorter period if the company
can show good cause for missing the deadline).
Source: Rule
14a-8(f) and (j) sets forth the details of the process for a
company to exclude a proposal.
What non-procedural bases can a company
rely on to exclude a shareholder proposal?
There are 13 bases in the SEC's shareholder
proposal rule:
- improper under state law
- violation of law
- violation of proxy rules
- personal grievance or interest
- relevance
- absence of power or authority
- management functions
- relates to election
- conflicts with company's proposal
- substantially implemented
- duplication
- resubmissions
- specific amount of dividends
Source: Rule
14a-8(i) sets forth the substantive bases for excluding a proposal.
Who determines if the procedural and
substantive restrictions of the shareholder proposal rule have
been violated?
The Office of Chief Counsel in the
SEC's Division of Corporation Finance. A company that desires
to omit a shareholder proposal must first timely submit a
no-action request to the Chief Counsel's Office and receive
its written concurrence in a no-action response.
A proponent can rebut a company's arguments
for exclusion before the Chief Counsel's Office makes a decision.
To rebut a company's arguments, a proponent should promptly
send a letter with its arguments to the Chief Counsel's Office
after it receives a copy of the company's no-action request.
Note that there is no specific time limit for a rebuttal -
but the SEC staff can act even if it doesn't receive a rebuttal.
If a company or a proponent doesn't
like the Chief Counsel's Office's final decision, it can ask
the Office to reconsider its response or appeal directly to
the Commissioners of the SEC - but this is rarely done and
seldom successful (although there is a higher likelihood that
the Commissioners will consider an appeal if the principal
issue is novel and unique).
The SEC does not have written guidelines
for an appeal - a proponent can send a letter to the Chief
Counsel's Office asking for reconsideration by that Office
or asking that the Commission itself consider the appeal (with
a copy to the SEC's Office of the Secretary). If the Commissioners
reject the appeal, the SEC's Office of the Secretary will
send the proponent a letter indicating that the Commission
will not reconsider the request.
Source: The
requirement for a proponent to promptly rebut a company's
arguments is in Rule 14a-8(k).
B. Ability of
Shareholders to Solicit Support for their Proposals Online
Can a shareholder proposal refer
to a Web site that contains additional support?
Yes - -so long as the Web Site doesn't
have false and misleading information.
During the past few years, there had been
a continuous debate whether a Web site address (also known
as a "URL") should be permitted in a shareholder proposal
or its supporting statement. Over time, the SEC staff's position
on this matter gradually evolved through responses given in
a series of no-action letters.
In mid-July 2001, the staff issued a Staff
Legal Bulletin on shareholder proposals that more definitively
addressed this issue and may have answered some aspects of
it, once and for all. In Sections C(2)(b) and F(1) of the
Bulletin, the staff presented the following questions and
answers related to this issue:
Does referencing a website address in
the proposal or supporting statement violate the 500-word
limitation of rule 14a-8(d)?
No. Because we count a website address as
one word for purposes of the 500-word limitation, we do not
believe that a website address raises the concern that rule
14a-8(d) is intended to address. However, a website address
could be subject to exclusion if it refers readers to information
that may be materially false or misleading, irrelevant to
the subject matter of the proposal or otherwise in contravention
of the proxy rules. In this regard, please refer to question
and answer F.1.
May a reference to a website address
in the proposal or supporting statement be subject to exclusion
under the rule?
Yes. In some circumstances, we may concur
in a company's view that it may exclude a website address
under rule 14a-8(i)(3) because information contained on the
website may be materially false or misleading, irrelevant
to the subject matter of the proposal or otherwise in contravention
of the proxy rules. Companies seeking to exclude a website
address under rule 14a-8(i)(3) should specifically indicate
why they believe information contained on the particular website
is materially false or misleading, irrelevant to the subject
matter of the proposal or otherwise in contravention of the
proxy rules.
However, this guidance probably is not
the last time the staff will address this issue as the Bulletin
still places the staff in the unenviable position of having
to make difficult subjective determinations as to whether
the content related to the URL is false and misleading.
Source: Staff
Legal Bulletin No. 14 (July 13, 2001), is available at www.sec.gov/interps/legal/cfslb14.htm.
What has been the evolution of the
SEC staff's position on URLs in proposals?
In 1998, the Division of Corporation
Finance and the Division of Investment Management first addressed
this issue in three no-action letters: Pinnacle West Capital
Corp. (March 11, 1998), Templeton Dragon Fund (June 15, 1998),
Inc. and The Emerging Germany Fund, Inc (December 22, 1998).
The Templeton Dragon Fund and Emerging Germany Fund letters
were processed in the Division of Investment Management because
they related to mutual funds and the Pinnacle West letter
was processed by the Division of Corporation Finance because
it related to an operating company.
In these no-action requests, the companies
made a variety of arguments that Web site addresses within
a proposal or supporting statement should be removed by the
proponents or else the companies should be permitted to exclude
the proposals from their proxy materials. These arguments
included:
- the URL caused the proposal to violate the 500-word limitation
(Rule 14a-8(d)),
- the URL is "contrary to the proxy rules" since the site's
content was not "submitted" to the company (Rule 14a-8(i)(3)),
- the URL's content contains false and misleading information
(Rule 14a-8(i)(3)), and
- the URL's content relates to a personal grievance or is
designed to further a personal interest not shared by other
shareholders (Rule 14a-8(i)(4))
In its responses for these letters, the
staff required the proponents to remove the URLs from their
proposals. Although the staff does not providing its reasoning
for its decisions in no-action responses, these responses appeared
to be based on the envelope theory - that the mere reference
to a Web site was considered to incorporate the Web site's contents
into the shareholder proposal so that it was deemed to exceed
500 words. This is borne out by commentators who, at the time,
tended to focus on the argument that inclusion of the URL allows
shareholders to exceed the word limit. In response to this argument,
proponents stated that the original intent of the 500-word limit
was to keep the costs of printing and mailing proxy materials
reasonable and to ensure that the length of proposals did not
obscure other important matters disclosed in proxy materials.
They noted that including a URL in proxy materials did not implicate
these concerns.
However, the next generation of
no-action responses revealed that the real issue in this debate
was whether the content associated with the URL is reliable.
The SEC staff appeared to hear the cry from proponents that
there should be equal freedom of communication. Proponents had
noted that, in their SEC documents, companies are permitted
to disclose their Web site addresses and could post solicitation
materials if they desired on these sites (after they filed the
materials with the SEC as additional soliciting material). Another
observation by proponents was that shareholders can freely communicate
with each other outside the shareholder proposal rule parameters
about their proposals (so long as they do not solicit proxies)
- how much real harm would a proponent cause if it communicated
online regarding a proposal and advertised that communication
in the company's proxy statement?
In 2000, the staff permitted the
same proponent in two letters, Electronic Data Systems Corporation
(March 24, 2000) and First Energy Corp. (March 7, 2000), to
include a URL for a Web site that was not controlled by the
proponent and which not directly solicit support for the proposal.
In their no-action requests, the companies argued that allowing
a Web site reference subverted the intent of the word limit
and that the contents of a referenced Web site may evolve over
time which could include false and misleading information or
other information which the company might not be able to address
in its statement in opposition due to timing considerations.
The companies also argued that the proponent was experienced
and should be familiar with the staff's prior position regarding
URLs.
The proponent replied that it had
no control over the Web site at issue, the Council of Institutional
Investor's Web site. He noted that he was not a member of the
Council of Institutional Investors. In contrast, the proponent
noted that the company had numerous Web sites that showed shareholders
the most favorable view of management performance and policy
and that it was highly likely that shareholders would have more
contact with the company's Web sites than with the Council of
Institutional Investors' Web site. In addition, the proponent
noted that a URL could benefit shareholders by directing them
to other sources of information to evaluate the information
presented in the proposal. The proponent distinguished the Pinnacle
West letter because that involved a Web site developed by an
individual scientist, as compared to the CII Web site that was
run by an established and respected corporate governance organization
with major corporate members. In addition, the proponent noted
that the Pinnacle West proponent agreed that his cited Web site
may be judged "too controversial" for the staff.
In 2001, the staff appeared to go
even one step further. In a no-action letter to Gillette Company
(February 1, 2001), the proponent successfully included a proposal
even though it included a URL to his own Web site that provided
more information about the proposal. The company made the typical
arguments noted above and sought to exclude the proposal's references
to the Web site. The proponent observed that a proposal in the
company's proxy statement from last year referenced a URL -
www.ceres.org - about which the company did not complain. In
addition, the proponent offered to - and did - link from his
Web site to the company's Web site as a way to alleviate some
of the concerns expressed by the company. Although the staff
did side with the proponent, it is unlikely that these factors
played a role in its decision.
What are the possible consequences
of the SEC staff's position on URLs?
From the Bulletin, it is clear that
the 500-word limit argument is ineffective - and that the
staff will apply a facts and circumstances test regarding
whether the referenced Web site contains false and misleading
information. Since the company has the burden of proof under
the shareholder proposal rule, the staff will make its decision
primarily based on a company's arguments along with any rebuttal
provided by the proponent. Clearly, the staff does not have
the resources to continuously check the evolving information
on a Web site to ensure that it is not false and misleading,
particularly during its busy period in the Winter that leads
up to the proxy season. As a result, it is important that
a company:
- carefully presents its arguments when it first files its
no-action request,
- monitors the proponent's Web site for any problematic
developments after it files the request, and
- inform the staff if more troublesome information is posted
on the site.
As a practical matter, however,
it probably will be difficult for companies to "win the day"
making false and misleading arguments to the staff. Since this
is such a subjective determination in most cases, proposals
rarely are excluded on this basis. It is possible that the staff
will apply a different - and more flexible - standard for removal
of URLs than it does for complete exclusion of proposals. Even
if the staff takes company arguments to heart about false and
misleading information, it may allow the proponent an opportunity
to cure the troubling content on a Web site before forcing the
removal of a URL. This is the typical result when companies
complain about false and misleading information in a proposal.
The probable result of the staff's
position is that a more extensive "dialogue" between companies
and proponents will be played out on the Web. The Gillette experience
is a perfect example. After the staff sided with the proponent
to include the URL, not only was the proponent able to post
his proposal on his Web site, he added "Frequently Asked Questions"
as well. Even more notable was that he posted the company's
statement of opposition from the company's proxy statement and
then added a rebuttal to that disclosure.
It is not too difficult to imagine
a scenario where a proponent and management go back and forth
rebutting each other's statements about a proposal - right up
until the date of the shareholder's meeting! Since shareholders
who vote on these matters get the benefit of more information,
it remains to be seen whether this is necessarily a good thing
or bad overall. However, this sort of continuous banter may
prove difficult for the staff to monitor if it occurs on a regular
basis. It would appear to require more staff resources since
this would be akin from the nature of a dialogue during a contested
election of directors.
Source: The Gillette
rebuttal and other information is posted on the Corporate Monitoring
Web site at www.corpmon.com.
Can a proponent discuss its shareholder
proposal on a Web site even if its URL is not permitted to
be in its proposal?
Yes - so long as the content is not false
and misleading and is not otherwise soliciting proxies. See
more @ when is a proponent deemed to be soliciting proxies.
The SEC has not specifically addressed
the boundaries of soliciting support online for shareholder
proposals outside the boundaries of the rule - but there does
not appear to be a basis to prevent a proponent from discussing
its shareholder proposal on a Web site.
Can a shareholder post information
on a Web site about how it intends to vote on a company proposal?
Probably. Shareholders are permitted
to publicly announce how they intend to vote (and why they
intend to vote that way) without taking any action under the
proxy rules - so long as they don't actually solicit proxies.
However, there is some uncertainty about
this issue. The SEC's rule exempts these type of announcements
made in a variety of public forums from the definition of
a proxy solicitation - but the rule does not specifically
contemplate Web sites, message boards or listservs. See more
@ can a shareholder discuss its proposal online without it
being deemed a solicitation.
Source: Rule
14a-2(l)(2)(iv) exempts these certain announcements from the
definition of a proxy solicitation and lists the types of
forums as: speeches, press releases, published or broadcast
opinions, statements or advertisements appearing in a broadcast
media, newspaper, magazine or other bona fide publication
disseminated on a regular basis. The question remains if announcements
distributed online are "bona fide publications disseminated
on a regular basis."
Can a shareholder
post statements on the Web that urge other shareholders to
vote against a company proposal?
Yes - so long as the shareholder has no
special interest in the matter being voted on and the statements
are not false and misleading.
An institutional investor that owns more
than $5 million of the company's stock who urges shareholders
to vote must file a notice with the SEC. The notice must include
a copy of its related Web site content.
Source: Rule
14a-2(b)(1) exempts these types of communications from the
definition of a proxy solicitation.
How does the Internet affect the future
of shareholder proposals?
It's unknown at this time.
It is true that the Internet can serve
as a cheap, faster and more efficient platform for a shareholder's
campaign to raise awareness of an issue - and it can be done
outside the restrictions of the shareholder proposal rule.
However, some commentators believe that if shareholders can
effectively organize online, the Internet may render the shareholder
proposal process obsolete - since shareholders do not have
to depend on getting a proposal in a company's proxy statement
to get their message widely distributed.
On the other hand, the Internet allows
shareholders to learn about how they can navigate the shareholder
proposal process - and likely will result in more proposals
being submitted. To some extent, this trend is already apparent.
See more @ criticism of the proposal process due to the Internet.
Source: An interesting
discussion of the future of shareholder proposals is in George
Kobler, "Shareholder Voting over the Internet: A Proposal
for Increasing Shareholder Participation in Corporate Governance,"
49 Ala. L.Rev. 673 (Winter 1998).
Can an investor ask an eligible shareholder
to submit a proposal on its behalf?
In theory, these "alter ego" practices
are prohibited. In practice, it's somewhat unclear.
There have been circumstances where ineligible
investors have teamed with eligible shareholders to submit
a proposal. And the Internet's communication abilities likely
will allow this practice to grow. See more @ what are the
eligibility requirements to submit a proposal.
In most cases, the SEC staff has not allowed
proponents to aggregate their shareholdings - even if it's
just to assist the proponent to draft the proposal. This issue
has arisen when union or family members got together - it
is now an issue due to the rise of online communities.
Retail investors - with limited resources
- use simpler methods to complain using the Net. Some people
troll message boards seeking shareholders to make them their
agents so that they are eligible to submit shareholder proposals
to certain companies. Although the SEC staff has thrown out
at least one proposal on "alter ego" grounds (e.g. TRW Inc.,
SEC no-action letter, available January 24, 2001), proponents
have successfully beaten back management challenges on other
occasions (e.g. Boeing Company, SEC no-action letter, available
February 8, 2001).
Source: In Comshare,
Inc. (August 23, 2000), the SEC staff excluded the proposal
on other grounds - but it did involve shareholders "bonding"
online to submit a proposal. An example of family members
not being able to combine holdings to become eligible to submit
a letter is Staten Island Bancorp, Inc. (March 21, 2000).
What do critics of the shareholder
proposal framework say about the Internet's impact on the
process?
More proposals will be submitted - and
they will be of lower quality.
These critics worry that online tutorials
will drive more retail investors to submit meaningless proposals.
See more @ what Web sites have online tutorials regarding
the proposal process.
While the number of proposals has increased
recently, it may be too early to determine if it's primarily
due to the Internet. However, the ability to e-mail comments
on SEC rulemakings clearly appears to be a factor in the dramatic
increase in the number of comments that the SEC has received
lately - but another factor may be the controversial nature
of the rulemakings. See more @ controversy over Regulation FD.
Source: One article
criticizing the shareholder proposal framework is Charles
Nathan, "Pointless Shareholder Activism," The Daily Deal (November
6, 2000).
Which Web sites have resources to
assist proponents to draft shareholder proposals?
These Web sites range from providing
a tutorial about how to navigate the process - to actually
providing template proposals themselves. See more @ whether
ineligible proponents can use the Internet to find shareholders
that are eligible to submit proposals.
These sites include:
- The Corporate Library (www.thecorporatelibrary.com) -
has a list of proposals that can be sorted by issuer, date,
proponent or type of proposal - and the full text of each
proposal can be viewed and copied.
- Responsible Wealth (www.responsiblewealth.org) - has
questions and answers about how to submit a proposal - as
well as a summary of the types of proposals submitted over
recent proxy seasons.
- Friends of the Earth (www.foe.org) - has a list of sample
proposals and filing letters as well as tutorials about
how to submit proposals and present them at stockholders'
meetings.
- Seattle Community Network's Northwest Corporate Accountability
Project (www.scn.org/earth/wum/2Whatsr.htm) - has questions
and answers about how to submit a proposal - as well as
a checklist for proponents to help them remember how to
properly prepare and submit the proposal.
- SocialFunds.com(www.socialfunds.com) - focuses on socially
responsible investing. Its "Shareholder Activism" has a
database of shareholder proposals by category and keeps
track of their status. It also contains social activism
news, including a "spotlight" on particularly egregious
matters, and "success" stories. It urges visitors to get
involved and offers a 4-step tutorial on activism.
C. Online Shareholder
Communications outside the Proposal Process
Can shareholders communicate online
about their proposals without it being deemed a solicitation
of proxies?
Not as long as they don't actually
solicit proxies.
Rather, the proponent should ensure that
its communications merely inform the market about how it intends
to ote (i.e. how the intend to vote and the reasons therefore)
- without explicitly urging others to vote the same way. Although
the SEC staff has not explictly addressed this issue, under
the definition of "solicitation" in Rule 14a-1(l)(2)(iv),
proponents probably can safely make this argument if they
don't solicit a proxy in any colorable manner.
When should shareholders file proxy
soliciting materials for their online communications?
If they are soliciting proxies -
and the definition of "proxy solicitation" is broad. It is
important to keep in mind that a proponent or other shareholder
may be engaging in proxy solicitation without their knowledge
- even without asking for other shareholders to take action
(such as submit or revoke proxy cards).
This is a facts and circumstances determination.
The threshold issue is whether the shareholder's communications
relate to - or have the effect of - changing or influencing
the control of the company discussed.
Note that proponents can freely discuss
their proposals online - so long as these communications don't
cross the line into proxy solicitation. See more @ the ability
of proponents to refer to a website with additional support.
Source: Rule
14a-1(l) of the Securities Exchange Act of 1934 defines "solicitation"
to include communications that are made under circumstances
reasonably calculated to result in obtaining, revoking or
withdrawing a proxy.
Why do shareholders use the Internet
to complain about a company?
It gives them the potential for a
high level of visibility - which can be done easily, fast
and inexpensively.
In a sense, it creates a more level
playing field - since shareholders typically do not have resources
equal to management.
Shareholders can effectively use the
Internet by one or more of the following:
- create or contribute to a Web site,
- post a message or establish a message board, or
- form an e-mail mailing or discussion list.
What are examples of retail shareholders
communicating on the Internet?
Thousands of shareholders are active
on message boards - and have instigated movements that have
impacted companies on numerous occasions. In addition, some
retail investors go further and create Web sites devoted to
complaining about a company.
Although the companies that are impacted
by retail investors tend to be small, some larger companies
have been impacted. For example, in March 2000, Lucent Technologies
lost $4 billion (or 4%) of its market capitalization within
a few hours due to a fake press release attached to a message.
See more @ cybersmears on message
boards.
In addition, the founders of the eRaider
Web site were inspired to use the Internet to try to effectuate
change after realizing that the aggregate holdings of investors
in a message board community could control a troubled company.
See more @ eRaider.
How are institutional investors
communicating on the Internet?
They use password-protected secure
Web sites and encrypted e-mail to communicate quickly. They
also publicly announce how they intend to vote on matters.
Some activist money managers believe that
their ability to demonstrate effective online communication
can prevent disagreements with management from becoming proxy
fights. See more @ which institutional investors communicate
online.
What are examples of institutional investors
communicating on the Internet?
- In 1999, CalPERS (one of the largest institutional investors)
began to announce how it intended to vote on certain matters
for a number of stockholder meetings on its Shareowner Forum
Web page (www.calpers-governance.org/forumhome.asp). This
Web page also has: a list of the shareholder proposals that
CalPERS has submitted since 1987 - as well as the voting
outcomes on these proposals; its corporate governance principles;
a list of securities litigation class actions suits that
it has been the lead plaintiff; and a list of companies
on its "Focus" list.
- The Council of Institutional Investors uses its Web site
(www.cii.org) to post its corporate governance policies;
report how management responded after their companies received
a majority vote for non-binding shareholder proposals; and
list the 20 companies in its annual focus group. Recognizing
the value of "sunlight," not only does the CII report how
management responds after a company receives a majority
vote for non-binding shareholder proposals - it scans the
response letter itself on to the Web site. The "Hot Issues"
Web page contains each comment letter it has submitted to
the SEC on various issues.
- The Corporate Library (www.thecorporatelibrary.com) was
founded in 1999 (by the founders of Lens Investment Management,
Nell Minow and Bob Monks). Besides numerous articles on
corporate governance issues, the site is a central repository
of shareholder proposals for recent proxy seasons. The proposals
can be sorted by issuer, date, proponent or type of proposal
- and the full text of each proposal can be viewed. The
Corporate Library also has a database of the employment
contracts for chief executive officers for the Fortune 500
companies. The site mentions the best and worst employment
agreements from an activist's viewpoint and has a comprehensive
bibliography of executive compensation articles. The site
also has a beta version of its Director Screening Tool that
covers the S&P Supercomposite Index of 1500 companies.
This powerful feature allows a visitor to research a director's
age, stock holdings, attendance record and number of directorships
- all of which may be relevant for stockholders deciding
how to cast their vote come re-election time.
- Never launched, Investor's Bullhorn (www.ibullhorn.com)
had hoped to be a branded corporate governance portal that
provides proxy research and planned vote summaries for all
shareholders of U.S. public companies. The site had planned
to offer functional vote features that, among other things,
enabled shareholders to disclose how they plan to vote their
proxies, either publicly or as part of an anonymous group.
Initially, the site would have provided numerous automated
functions for shareholder activists, including creation
and submission of shareholder proposals, solicitation of
proxies from other shareholders, and recommendations for
nominees to the Boards of Directors.
- eRaider (www.eraider.com) was founded by two professors
to target perceived underperforming companies (mainly mid-
and small-cap) and use materials on the Web site to take
corrective action. So far, a half dozen companies have been
targeted, complete with a posted notice about when the next
target will be announced. eRaider engages in a variety of
offline shareholder activities, including submitting shareholder
proposals, negotiating with management and boards, speaking
at annual meetings and appealing to regulators. Many of
these activities crossover to the Web as part of eRaider's
online pressure tactics. Once a target is identified, eRaider
posts articles related to the target's business and financials.
The "State of the eRaid" includes an action plan related
to each target company as well as related correspondence.
For example, this section of the site has several letters
from third parties addressed to SEC staff members urging
them to take action. Perhaps more significantly, there are
message boards dedicated to each target company where frustrated
stockholders can find each other.
- The AFL-CIO (www.aflcio.org/paywatch/index.htm) maintains
the Executive PayWatch where investors can calculate how
much a senior manager earns compared to them. In addition,
the AFL-CIO periodically posts information that is activist-oriented
- such as 10 case studies on CEOs that they claim are "out-of-this-world"
and a 1999 scorecard on how money managers voted on shareholder
proposals sponsored by pension funds and a new section of
CEO pay and global unfairness.
- Lens, Inc. (www.lens-inc.com) changed its mission in
2000 from an activist fund to an “activist gun for hire,”
capitalizing on its skills learned as a long-time user of
the Web. Before its new role, Lens functioned as an activist
money manager by targeting companies for corrective action.
For each targeted company (last year there were five), Lens
posted two different sets of documents. The first set was
publicly accessible and typically contained Lens’ action
plan; demand letters to management; profile of the target
company and management; list of target companies’ large
stockholders; any related lawsuit filings; links to relevant
news articles, SEC filings, company Web sites and stock
history; and pertinent e-mail addresses at the target company.
The second set of documents was password accessible solely
by the Lens Group members so they could communicate confidentially.
In its new capacity, Lens will help others become activists
using these online tactics.
- Japonica Partners (www.japonica.com) is an activist money
manager whose site is password protected so that members
can communicate confidentially.
- European Corporate Governance Network (www.ecgn.ulb.ac.be/ecgn/codes.htm)
has a useful global directory of corporate governance codes,
principles and recommendations sorted by country, including
the full text of these documents in some cases.
- International Corporate Governance Network (www.icgn.org)
is best used to find out information about this international
association of institutional investors.
- Global Corporate Governance Forum (www.gcgf.org) contains
numerous corporate governance speeches - and its sponsor,
the World Bank, has posted thousands of articles, abstracts
and references related to international corporate governance
at www.worldbank.org/html/fpd/privatesector/cg.
Can a shareholder submit a proposal
that asks a company to include specific information on its
Web site?
It's possible - but uncertain.
There is a line of no-action letters
that allow companies to exclude proposals that relate to the
way disclosure is presented - but the SEC staff in a recent
letter indicated that it would not automatically permit the
exclusion of disclosure decisions. Rather, the SEC staff appears
to focus on the nature of the requested disclosure itself.
Source: The
SEC staff's analysis in Nalco Chemical Company (available
May 6, 1997) was placed into question by Johnson Controls,
Inc. (available October 26, 1999). It's unknown if Johnson
Controls indicates that the SEC staff will allow proposals
that do not address any specific disclosure - or just the
manner in which information is disseminated.
Can a shareholder submit a proposal
that asks a company to establish a Web site for shareholders
to use?
It's unlikely - based on the how the
SEC staff has addressed related issues. See more @ proposals
requesting that SEC filings be posted on the Web.
In a no-action letter, a proponent
asked a company to create an online forum so that the company
could communicate more with shareholders - and vice versa.
The company argued that this involved its discretion to choose
how it communicates with shareholders - so that is should
be excluded under the ordinary business exception. The SEC
staff did not address this argument - since the proposal was
excluded on procedural grounds.
Source: The
no-action letter is Chevron Corporation (available February
10, 1998).
Can a shareholder submit a proposal
that asks a company to provide access to a stockholders' meeting
through the company's Web site?
It's unknown - but not likely based on
the SEC staff's exclusion of a proposal that would have required
a company to post its SEC filings on its Web site. See more
@ proposals requesting that SEC filings be posted on the Web.
In a no-action letter, a proponent
asked a company to supplement its physical annual meeting
with an electronic meeting. The company was able to successfully
argue that the proposal was not timely and the SEC staff allowed
the exclusion on this procedural ground - so the substantive
issue has not yet been addressed.
Source:
Management successfully sought exclusion of the proposal as
being untimely under Rule 14a-8(e)(2) in Sabre Holdings Corp.
(available January 31, 2000).
Can a shareholder submit a proposal
that asks a company to confirm message board rumors that it's
up for sale?
Probably - the SEC staff did not
allow a company to exclude a proposal that sought confirmation
of rumors on message boards that the company had received
offers for sale.
Note that the proposal itself and the no-action request from
the company did not mention that there were rumors on message
boards - the proposal merely asked for the company to inform
stockholders anytime that it received offers for sale.
Source: Management unsuccessfully sought exclusion of the
proposal as an ordinary business matter under Rule 14a-8(i)(7)
in Jackpot Enterprises Inc. (available October 5, 1998).
Can a shareholder submit a proposal
that asks a company to post its SEC and other regulatory filings
on its Web site? Probably not - the
SEC staff allowed a company to exclude a proposal that would
have required a company to post its SEC filings on its Web site.
The SEC staff concurred that a company's Web site content relates
to ordinary business operations. Source:
Management successfully sought exclusion
of the proposal as an ordinary business matter under Rule 14a-8(i)(7)
in Excalibur Technologies Corp. (May 4, 1998).
Can a shareholder submit a proposal
that asks a company to allow shareholders to decide whether
they receive SEC documents electronically or in paper?
Probably not. The SEC staff has allowed a
company to exclude a shareholder proposal as an ordinary business
matter - because it related to forcing a company to allow stockholders
to choose between receiving annual reports and other SEC documents
either electronically or in paper. The company successfully
argued that the medium by which it meets its delivery obligations
is a business decision. Source:
These no-action letters are Travelers
Group Inc. (December 19, 1997)(excludable as ordinary business
under Rule 14a-8(i)(7)) and Merck & Co. (February 10, 1998)(excluded
due to procedural problems - proponent did not hold at least
$1,000 worth or 1% of the company's stock).
|